What Is the Abuse of Pay-Per-Click, Pay-Per-Call, and Pay-Per-Conversion Revenue

question 295

Multiple Choice

What is the abuse of pay-per-click, pay-per-call, and pay-per-conversion revenue models by repeatedly clicking on a link to increase charges or costs for the advertiser?

• A)Cyberbulling
• B)Cybervandalism
• C)Click-fraud
• D)Competitive click-fraud

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Definitions:

Non-linear Readings

Measurements that do not have a direct proportionality or linear relationship with the variables being measured.

Resistance Values

Measurement of how much an object opposes the passage of electric current, expressed in ohms.

Wheatstone Bridge Circuit

An electrical circuit used to precisely measure unknown electrical resistances by balancing two legs of a bridge circuit.

Piezo Resistive

Refers to the change in the electrical resistance of a material when mechanical stress is applied to it.