Competitive Click-Fraud Is a Computer Crime Where a Competitor or Disgruntled

question 58

True/False

Competitive click-fraud is a computer crime where a competitor or disgruntled employee increases a company's search advertising costs by repeatedly clicking on the advertiser's link.

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Definitions:

Frito-Lay

A subsidiary of PepsiCo, specializing in the manufacture and sale of snack foods.

3M

A diversified technology company known for products like Post-it Notes, Scotch Tape, and numerous other innovations.

Open Innovation

Refers to a business model that promotes collaboration with individuals and organizations outside the company to drive innovation in products, services, and processes.

Idea Champions

Individuals who actively support, promote, and ensure the success of a new idea or innovation within an organization.