How Would the Airline Industry Use Business Intelligence

question 102

Multiple Choice

How would the airline industry use business intelligence?

• A)Analyze popular vacation locations with current flight listings.
• B)Understand customer credit card usage and nonpayment rates.
• C)Compare the demographics of patients with critical illnesses.
• D)Predict claim amounts and medical coverage costs.

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Definitions:

Sensory Memory

A very short-term form of memory that allows individuals to retain impressions of sensory information after the original stimulus has ceased.

Suggestive Interviewing

A technique in interviewing that may lead or influence individuals to recall events or details in a biased or particular way.

False Memory

A phenomenon where a person recalls something that did not happen or recalls it differently from the way it actually happened.

Mood-Congruent Memory

The tendency of individuals to recall memories that are consistent with their current mood.