How Would the Marketing Industry Use Business Intelligence

question 67

Multiple Choice

How would the marketing industry use business intelligence?

• A) Track crime patterns, locations, and criminal behavior
• B) Analyze customer demographics
• C) Predict sales, inventory levels, and distribution
• D) Predict hardware failures

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Definitions:

Actual Bad Debts

Debts that have been specifically identified as uncollectible, following efforts to collect and evidence that repayment is unlikely.

Accounts Receivable

Money owed to a business by its clients or customers for goods or services that have been delivered or used but not yet paid for.

Sales

The total revenue earned from the sale of goods or services by a company during a specified period.

Net Price Method

An accounting method that records purchases at the net cost, after deducting any purchase discounts, rather than recording them at the gross cost.