What Is a Data Lake

question 13

Multiple Choice

What is a data lake?

• A) A business that collects personal information about consumers and sells that information to other organizations
• B) A storage repository that holds a vast amount of raw data in its original format until the business needs it
• C) A technique for establishing a match, or balance, between the source data and the target data warehouse
• D) An approach to business governance that values decisions that can be backed up with verifiable data

---

Definitions:

Trustworthy Source

An entity or information considered reliable, credible, and authentic, often based on reputation, expertise, or credentials.

Paid Advertisements

Marketing messages purchased to promote products or services on various media channels.

Touch Points

Points of interaction or communication between a service provider and customers that can influence customer perception and experience.

Omni Channel

A multichannel approach to sales and marketing that provides a seamless customer experience, whether the customer is shopping online from a mobile device, a laptop, or in a brick-and-mortar store.