What Is an Example of Using Cluster Analysis in Business

question 96

Multiple Choice

What is an example of using cluster analysis in business to create target-marketing strategies?

• A) Google search
• B) First name information
• C) Zip code segmentation
• D) Last name associations

---

Definitions:

Dissonance Paradigm

A theoretical framework used to understand the discomfort from cognitive dissonance and how individuals attempt to reduce it.

Free Choice

The ability or power to make decisions autonomously without external constraints or coercion.

Spreading Alternatives

A cognitive phenomenon where individuals devalue rejected alternatives to feel better about the choices they have made.

Self-Verification

The desire and tendency of individuals to seek confirmation of their self-concept, whether positive or negative, from their social environment.