What Is an Example of Using Cluster Analysis in Business

question 96

Multiple Choice

What is an example of using cluster analysis in business to create target-marketing strategies?

• A) Google search
• B) First name information
• C) Zip code segmentation
• D) Last name associations

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Definitions:

Despondent

Feeling or showing extreme discouragement, dejection, or depression.

Passionate

Describes having, showing, or caused by strong feelings or beliefs.

Companionate

Refers to love characterized by deep affection, friendship, and emotional intimacy, as opposed to passionate love.

Self-effacing Bias

The tendency to attribute success to external factors and failures to oneself, often observed in cultures that value modesty and collectivism.