What Is Social Media Analytics

question 222

Multiple Choice

What is social media analytics?

• A)Analyzes text flowing across the Internet, including unstructured text from blogs and messages.
• B)The process of analyzing recorded calls to gather information; brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise.
• C)Analyzes unstructured data to find trends and patterns in words and sentences.
• D)Analyzes unstructured data associated with websites to identify consumer behavior and website navigation.

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Definitions:

Illusory Correlation

The occurrence where one perceives connections among variables (commonly individuals, occurrences, or actions) despite the lack of any actual link.

Experimenter Bias

A process where the scientists conducting an experiment influence the outcome due to subjective expectations or preferences.

Illusory Correlations

The phenomenon when people falsely perceive an association between two events or situations, primarily due to cognitive biases or statistical artifacts.

Independent Variables

Variables in an experiment that are manipulated by the researcher to test their effect on dependent variables.