What Is the Bullwhip Effect

question 76

Multiple Choice

What is the bullwhip effect?

• A)The ability to view all areas up and down the supply chain in real time.
• B)Uses advanced mathematical algorithms to improve the flow and efficiency of the supply chain while reducing inventory.
• C)Ensures supply chain cohesion by automating the different activities of the supply chain.
• D)Occurs when distorted product-demand information ripples from one partner to the next throughout the supply chain.

---

Definitions:

Branding Strategy

A plan that involves the creation of a unique identity and image for a product or company in the market, aiming to differentiate it from competitors and build a loyal customer base.

Empowerment

The process of becoming stronger and more confident, especially in controlling one's life and claiming one's rights.

Unilever

A global corporation specializing in consumer goods, known for its commitment to sustainability and ethical business practices.

Leveraging

The act of using something to maximum advantage, often referring to the strategic use of resources, such as capital or information, to amplify outcomes.