CRM Analysis Technologies Help Organizations Segment Their Customers into Categories

question 37

True/False

CRM analysis technologies help organizations segment their customers into categories such as best and worst customers.

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Definitions:

Alternate Form

A variant or different version of something, often used in the context of tests or assessments to reduce the effect of memorization or test practice.

Inter-rater

A measure of agreement among different people rating or assessing the same thing, ensuring consistency in evaluations across different observers.

Test-retest Reliability

The consistency of a psychological test or assessment over time when given to the same individuals.

Internal Consistency

A measure of the reliability of a psychological test or survey, indicating how well the items on the test measure the same construct or concept.