Which of the Following Operational CRM Technologies Does the Marketing

question 81

Multiple Choice

Which of the following operational CRM technologies does the marketing department typically use?

• A) Contact center, web-based self-service, call scripting
• B) Contact center, cross-selling and up-selling, web-based self-service
• C) List generator, opportunity management, cross-selling and up-selling
• D) List generator, campaign management, cross-selling and up-selling

---

Definitions:

Peak Experience

A term used in psychology to describe a moment of intense joy, wonder, or euphoria, often leading to a feeling of fulfillment or transcendence.

Competence

The ability of an individual or organization to effectively perform or execute a particular task or job.

Positive Motivational Experiences

Experiences that positively reinforce an individual's desire to pursue a goal or engage in specific behaviors, enhancing motivation through rewarding outcomes.

Mindfulness

A mental practice focusing on being intensely aware of what you're sensing and feeling in the moment, without interpretation or judgment.