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What Is Uplift Modeling

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What is uplift modeling?


Definitions:

Cookie Dough

A blend of ingredients like flour, sugar, eggs, and butter designed to be baked into cookies, but frequently enjoyed in its raw state as well.

Cost of Underselling

The missed revenue or profit when a product is sold for less than its potential market value, often resulting from inaccurate pricing strategies or market undervaluation.

Optimal Level

The most efficient, beneficial, or functional level of performance or operation within a particular context.

Product Availability

The extent to which a product can be purchased at any given time from retailers or suppliers.

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