According to the Social Presence Hypothesis, Which Medium Has the Most

question 14

Multiple Choice

According to the Social Presence Hypothesis, which medium has the most 'social presence'?

• A) Speaking facetoface.
• B) Videoconferencing.
• C) Telephone.
• D) SMS.
• E) Email

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Definitions:

Social Risk

Social risk in consumer behavior refers to the potential for a product or service to adversely affect the user's social standing, image, or relationships with others.

Psychological Risk

The potential for a product or service to evoke negative emotional states or threaten one's self-concept.

Public or Private

Categories that distinguish between entities or spaces owned and managed by the government (public) and those owned by individuals or corporations (private).

High-Ticket Items

Products or services that are of high value and price, often considered luxury or premium goods, requiring significant purchasing decisions.