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Key words are:
Vertical Relationships
Interactions and agreements between businesses at different stages of the production process, like suppliers and retailers.
Horizontal Contracts
Agreements between firms or entities at the same level of the market structure, often aimed at cooperation or co-marketing strategies.
Discounted Future Profits
The present value of projected future earnings from an investment, discounted back at a specified rate.
Antitrust Enforcement
The set of laws and regulations aimed at preventing anti-competitive practices, promoting fair competition, and protecting consumers.
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