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For a firm to maximize total profits through price discrimination,it should
Brand Revitalization
The strategy of reviving a declining brand through various means such as rebranding, innovation, or marketing to increase its market share and relevance.
Rebranding
The process of changing the corporate image of an organization, including its visual identity, messaging, and branding strategy, often aimed at repositioning the brand in the market or reaching new audiences.
Recouping
The act of recovering money spent or lost through subsequent earnings or savings.
Brand Extension
The strategy of using an existing brand name to launch a new or modified product in a different category, leveraging the brand's equity.
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