You Increase Your Advertising Buy for Your Product in Market

question 12

Multiple Choice

You increase your advertising buy for your product in market A but not in market B.Sales in A rise from 1140 units per week to 1180 while sales in B fall from 1270 to 1230.The Difference-in-difference estimate of the effect of the increased advertising is:

• A)80 units
• B)100 units
• C)120 units
• D)140 units

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Definitions:

Persuasion

the act of convincing someone to do or believe something through reasoning or the use of emotional appeal.

Room Size

The dimensions or area of a room, often measured in square feet or meters.

Signposts

Indicators or markers that guide people through information or a journey, making navigation easier and clarifying the path or direction.

PowerPoint

A presentation program by Microsoft, used to create slideshows composed of text, images, and other multimedia for displays.