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Conflicts can arise between divisions because
Marketing Mix Actions
Decisions related to the four Ps (Product, Price, Place, Promotion) that companies adjust to meet the needs of their target market.
Core Values
The fundamental, passionate, and enduring principles of an organization that guide its conduct over time.
Marketing Actions
Strategic steps taken by companies to promote and sell their products or services to their target audience.
Sales and Profitability
Key indicators of a business's financial health, with sales referring to the revenue from goods or services sold, and profitability indicating the extent to which this revenue exceeds costs.
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