You Are a Member of Student Government

question 68

Essay

You are a member of student government.Your group has been asked by the President of the University to conduct a study to determine if the newly implemented anti-drinking program all new freshmen are required to take is effective in reducing underage drinking on campus.Identify the goals and outcomes of the program.What type of design would you suggest for such a study and why?

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Definitions:

80/20 Rule

A theory that suggests that 20 percent of heavy users account for 80 percent of the total demand.

Heavy Users

Consumers who use or purchase a product or service much more frequently than average users.

VALS Framework

A psychographic segmentation tool used to categorize consumers into eight distinct types based on their lifestyles, attitudes, and values.

Psychographic Groups

Segmentation of the market based on the psychological characteristics of consumers, such as lifestyle, values, and beliefs.