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According to Patten in "Malawi Versus the World Bank," Malawians responded to the lower maize yields that occurred when fertilizer was no longer subsidized by
Sales Promotion
Short-term marketing strategies aimed at stimulating consumer demand or improving product availability to boost sales, such as discounts, coupons, or special offers.
Public Relations
The method of strategic communication that fosters beneficial connections between organizations and their audience.
Encoding
The process of converting ideas or messages into verbal, written, or visual formats to communicate effectively with a target audience.
Decoding
The process by which the receiver interprets and tries to make sense of the message sent by the sender in communication.
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