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What researcher pointed out that in small groups our greatest need is to know whether we belong to the group?
Product
An item or service that is created, offered, and maintained to fulfill the needs, wants, or desires of consumers.
Marketing Mix
A set of actionable marketing tools—product, price, place, and promotion—that a company uses to pursue its marketing objectives in the target market.
Price
The amount of money expected, required, or given in payment for a good or service.
Discounts
A reduction applied to the regular price of goods or services, typically used as a strategy to increase consumer demand or clear out excess inventory.
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