Examlex
Preceding a condition by the NOT operator reverses the truth or falsity of the original condition.
Dissociative Reference Group
A group to which an individual does not want to belong or be associated with, often influencing consumer behavior by avoiding products or brands favored by the group.
Aspirational
Refers to brands, products, or lifestyles that a consumer desires to have in the future, driven by the perception of a better social status or quality of life.
Negative
Generally refers to a detrimental condition or quality, but in marketing, it can relate to negative feedback or perceptions that impact brand reputation.
Distinctive Characteristics
Unique features or qualities of a product, service, or entity that set it apart from its competitors.
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