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Social Media Marketing
The use of social media platforms to promote a product, service, or brand to a wider audience.
Traditional Advertising
Marketing efforts that use established channels such as television, radio, newspapers, and billboards to communicate to a broad audience.
Return On Investment
A measure used to evaluate the efficiency or profitability of an investment, calculated as the net profit from the investment divided by its cost.
Social Media Profile
An individual's or organization's public persona on a social media platform, consisting of various personal or business-related information and posts.
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