A Bank Provides Its Customers Mobile Applications That Significantly Simplify

question 1

Multiple Choice

A bank provides its customers mobile applications that significantly simplify traditional banking activities. For example, a customer can use a smartphone to take a picture of a check and electronically deposit into an account. This unique service demonstrates the bank's desire to practice which one of Porter's strategies?

• A) Differentiation
• B) Focus
• C) Cost leadership
• D) Broad focus
• E) Cost differentiation

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Definitions:

Short-Run Total Cost Function

A formula showing the total cost of production when at least one factor of production is fixed in the short run.

Average Cost

Calculated by dividing the total cost of production by the number of goods produced.

Quantity of Output

The total amount of goods or services produced by a company, industry, or country.

Production Function

A mathematical model describing the relationship between the inputs used in production and the output of goods or services produced.