Dell's Original Business Strategy Was to Only Sell Custom-Built Computer

question 13

Essay

Dell's original business strategy was to only sell custom-built computer systems directly to customers. Dell now sells to major retail outlets such as Walmart and Best Buy. Which one of Porter's generic strategies was Dell exhibiting when only selling directly to the customer? And which one of Porter's generic strategies is Dell demonstrating today? Explain your answers.

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Definitions:

Kuna

An indigenous people living in Panama and Colombia, known for their rich culture, which includes the crafting of the vibrant mola, a traditional textile art.

Medicinal Effects

The therapeutic impacts or benefits of substances, particularly drugs or herbal remedies, on health or disease conditions.

Ethylene

A gaseous plant hormone that regulates various aspects of growth, development, and responses to stress, including fruit ripening and leaf abscission.

Bacterial Flagella

Long, hair-like structures that extend from the bacterial cell membrane and are used for motility.