Zara's Strategically Uses Information Technologies to Do All of the Following

question 18

Multiple Choice

Zara's strategically uses information technologies to do all of the following EXCEPT:

• A) Bring new products quickly to market, meeting customer demands
• B) Support a continuous flow of information from stores to manufacturers to distributors
• C) Maintain a rich, centralized repository of customer data
• D) Build silos of responsibilities with limited interaction between store managers, designers and market specialists
• E) Keep its inventory levels very low (relative to other retailers)

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Definitions:

Establish Customer Value

The process of determining the benefit that a product or service provides to a customer relative to its cost, enhancing customer attraction and retention.

Maintain Relationships

The ongoing efforts of a business to keep a positive and productive connection with its customers, partners, or employees.

Collaborative Filtering

A method used by recommendation systems to predict the interests of a user by collecting preferences from many users.

Consumer Preferences

The subjective tastes and desires influencing the buying behavior of individuals or groups when choosing among alternative products or services.