A Local Marketing Firm Is Considering Launching a New and Extensive

question 57

Multiple Choice

A local marketing firm is considering launching a new and extensive social media marketing campaign. This investment of resources is being looked at through the length of the project since it is anticipated to last at least 5 years. What financial calculation should be used to compute the time value of money?

• A) ROI
• B) NPV
• C) EVA
• D) IRR
• E) TCO

---

Definitions:

Aldosterone

A steroid hormone produced by the adrenal glands that helps regulate blood pressure by controlling sodium and potassium levels in the body.

Pineal Gland

A small endocrine gland in the brain that produces melatonin, a hormone that affects the modulation of wake/sleep patterns and photoperiodic (seasonal) functions.

Melatonin

A hormone produced by the pineal gland that regulates sleep and wakefulness.

Serotonin

A neurotransmitter that plays an important role in mood regulation, as well as in sleep, digestion, and other bodily functions.