Which Dimension of the Balanced Scorecard Answers the Question "How

question 33

Multiple Choice

Which dimension of the balanced scorecard answers the question "How do customers see us?"

• A) Customer perspective
• B) Innovating and learning perspective
• C) Internal business perspective
• D) Financial perspective
• E) Supplier perspective

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Definitions:

Understanding Traditions

The act of grasping the beliefs, behaviors, and values passed down within a culture or community.

Different Culture

Refers to the variety of cultural or ethnic groups within a society and the distinctive practices, beliefs, and traditions they embody.

Cognitive Dissonance Theory

A theory suggesting that we have an inner drive to hold all our attitudes and beliefs in harmony and avoid disharmony (or dissonance).

Festinger

Refers to Leon Festinger, a social psychologist best known for his theory of cognitive dissonance, which describes the feelings of discomfort resulting from holding two conflicting beliefs.