WalMart, the World's Largest Retailer, Uses RFID Tags to Track

question 5

Multiple Choice

WalMart, the world's largest retailer, uses RFID tags to track movement of goods across its intense supply chain. One identifiable benefit is that pallets of goods no longer need to be manually logged by a worker when received. Instead, an information system automatically logs the goods as they arrive. This benefit is identified as which type of business change:

• A) Innovation
• B) Efficiency
• C) Cessation
• D) Work force reduction
• E) Doing new things

---

Definitions:

Benefits of Scale

Advantages obtained from expanding the size of operations, which often lead to reduced costs per unit.

Undifferentiated Marketing

A marketing strategy that does not segment the market, but rather targets the whole market with one offer or message.

Wide Appeal

The characteristic of a product, service, or content that makes it attractive to a broad and diverse range of consumers or audiences.

Strong Competitors

Firms that possess a significant market share, resources, competitive advantage, or influence within an industry.