The Strategy of Treating Each Country as a Unique Market

question 75

Multiple Choice

The strategy of treating each country as a unique market and in total isolation is referred to as _____.

• A) total globalization 
• B) standardization 
• C) semiglobalization 
• D) localization

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Definitions:

Viral Marketing

A marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means like the Internet or email.

Word-of-mouth Transmission

The process of passing information from person to person through oral communication.

Blog's Subject Area

The specific topic or field that a blog focuses on, such as technology, fashion, or personal finance.

Scope

The breadth or field of a topic or area covered by something or its applicability.