Give Three Examples of Intangible Resources and Capabilities That a Firm Could

question 9

Essay

Give three examples of intangible resources and capabilities that a firm could possess.

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Definitions:

Social Listening

The process of monitoring social media channels for mentions of your brand, competitors, product, and more.

Coverage Error

A statistical error that occurs when some members of the intended population are not represented in the sampling frame.

Sampling Frame

The list or database from which a sample is drawn in research, representing the population of interest.

Sampling Error

The discrepancy between the statistical characteristics of a population and those of a sample drawn from it, which occurs purely by chance.