Examlex
The resource-based view suggests that firms need to take actions deemed legitimate and appropriate by the various formal and informal institutions governing market entries.
Message
A piece of information or communication sent from one person or group to another, typically involving a sender, a message, and a recipient.
Specific Purpose
Identifies what you hope to accomplish with your message and what your audience should do or think after receiving your message.
Audience
A group of people who watch, read, or listen to the same thing.
Key Goals
Primary objectives or targets that an individual, group, or organization aims to achieve.
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