Examlex
The "imitability" of an alliance is based on the trust and understanding between the partners.
Emotional Appeals
Persuasive techniques that attempt to affect the audience's emotions in order to gain their support or change their opinion.
Rational Appeals
A method of persuasion that uses logical arguments and factual evidence to convince others.
Emotional Appeals
A persuasive technique that targets the emotions of the audience to create a connection or elicit a response.
Authority Figure
An individual who holds power or control in a particular context, often able to influence others' actions or beliefs.
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