Which of the Following Four Ps of Marketing Includes TV,radio,print,and

question 10

Multiple Choice

Which of the following four Ps of marketing includes TV,radio,print,and online advertising,as well as coupons,direct mail,billboards,direct marketing,and public relations? 

• A) Prospecting 
• B) Promotion 
• C) Pointcasting 
• D) Positioning

---

Definitions:

Straight Bond Value

The present value of a bond's future interest payments and its principal amount at maturity, assuming it does not have any embedded options.

Intrinsic Value

The actual, inherent value of a financial asset, determined through fundamental analysis without reference to its market value.

American Call Option

An option contract that gives the holder the right, but not the obligation, to buy a specified amount of an underlying asset at a predetermined price before or on a specified date.

Exercise Price

The predetermined cost at which the owner of an option can purchase (in the case of a call option) or sell (in the case of a put option) the underlying asset or commodity.