_____ Divides Consumers Based on Purchasing Behavior

question 14

Multiple Choice

_____ divides consumers based on purchasing behavior.

• A) Selective distribution 
• B) Sorting 
• C) Market segmentation 
• D) Market orientation

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Definitions:

Stroop Effect

A phenomenon demonstrating the interference in reaction time when performing a task, typically illustrated by the difficulty of naming the color of a word when the word itself is a different color.

Automatic Actions

Activities that are performed without conscious thought or attention, typically through learned habits.

Problem Solving

A mental process involving the discovery, analysis, and resolution of problems to overcome obstacles and find a solution that resolves the issue effectively.

Finding An Analogy

The process of identifying a similarity between two different things, typically for the purpose of explanation or clarification.