Which of the Following Must Be Practiced to Avoid Blunders

question 29

Multiple Choice

Which of the following must be practiced to avoid blunders in international marketing? 

• A) Encourage ethnocentrism 
• B) Encourage the pushy salesman approach 
• C) Be susceptible to nationalistic feelings of local consumers, employees, and governments 
• D) Save back-translation cost

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Definitions:

Incident

An event or occurrence, especially one that is unexpected or disrupts normal operations or procedures.

Organizational Culture

The shared values, beliefs, and practices that characterize an organization and influence its members' behaviors.

National Culture

The set of values, beliefs, behaviors, customs, and attitudes that characterize a society or country.

Societal Norms

The rules, behaviors, and standards considered acceptable and normal within a society or community.