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An Ethnocentric Approach Emphasizes the Norms and Practices of the Parent

question 22

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An ethnocentric approach emphasizes the norms and practices of the parent company and the parent country of the MNE.


Definitions:

Present Value

This refers to the current worth of a future sum of money or stream of cash flows given a specified rate of return.

Future Cash Flows

The estimated amounts of money expected to be received or paid out in the future as a result of business operations or investments.

Capital Investment Decisions

Pertains to the process of deciding on and committing to projects or investments that have long-term implications for a company's growth and profitability.

Long-term Commitment

A contractual agreement to perform certain activities or make payments over a period longer than one year.

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