Examlex
Sometimes ________ a poor fit is even more valuable than _________ good performers.
Market Research
The process of gathering, analyzing, and interpreting information about a market, including about potential customers and competitors.
Exploratory Research
A method in research used to investigate a problem that is not clearly defined by gathering preliminary information that will help to define issues and suggest hypotheses.
Causal Research
A form of market research that seeks to determine the cause-and-effect relationships between variables, often through experiments or observational studies.
Descriptive Research
A research method focused on describing characteristics of a population or phenomenon being studied, without influencing variables.
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