__________ Is Creating Negative Outcomes to Decrease the Likelihood of a Behavior

question 37

Multiple Choice

__________ is creating negative outcomes to decrease the likelihood of a behavior.

• A) Positive reinforcement
• B) Negative reinforcement
• C) Punishment
• D) Extinction

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Definitions:

Cost of Capital

The average rate of return a company must pay to its security holders to fund its assets, integrating the cost of debt and equity.

Incremental Cash Flows

The additional cash flow from taking on a new project, considered essential for analysis in capital budgeting.

Sunk Costs

Costs that have already been incurred and cannot be recovered or altered, not affecting future business decisions.

Capital Budgeting

Capital budgeting is the process by which a business evaluates and selects long-term investments based on their potential to generate profitable returns over time.