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When implementing a differentiation strategy,a firm can differentiate along a variety of dimensions.Identify at least three of these,using examples.
Yield to Maturity
The total return anticipated on a bond if it is held until it matures, incorporating all coupon payments and the face value received at maturity.
Coupon Rate
The interest payment per annum on a bond, depicted as a percentage of its face value.
Ask Price
The lowest price at which a seller is willing to sell a financial instrument or commodity.
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