If a Company Is Good at Engineering Efficient Manufacturing Processes

question 127

Multiple Choice

If a company is good at engineering efficient manufacturing processes to keep production costs and customer prices low,it is likely to be pursuing which strategy?

• A) cost leadership
• B) differentiation
• C) specialization
• D) growth

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Definitions:

Key Selling Points

Crucial attributes or advantages of a product or service that make it appealing to potential buyers.

Indirect Approach

A method of communication or persuasion that is not straightforward, often involving subtlety or implication rather than direct statements.

Request For Action

A communication that urges or requires the recipient to take a specific step or perform a particular task.

Purchase Decision

The final choice made by a consumer after evaluating different products or services based on various criteria.