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Societal culture is an important source of diversity.
Competition
The rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing mix.
Consumer Surplus
The difference in the total potential payment consumers are willing to make for a good or service and the actual expenditure they incur.
Welfare Loss
Economic inefficiency resulting from a deviation from an optimal allocation of goods and services, often due to externalities or market power.
Net Social Gain
The overall benefit to society from an economic transaction, after subtracting costs.
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