Examlex
What are the two main types of diversity? Give 2 examples of each.
Demographic Segmentation
The process of dividing a market into segments based on demographic factors such as age, gender, income, education, and ethnicity to better target marketing efforts.
Lifestyle
A way of life or style of living that reflects the attitudes and values of a person or group.
Segmentation Bases
Criteria used to divide a market into discrete customer groups based on shared characteristics.
Segmentation Bases
Criteria used to classify and divide a overall market into smaller, more homogenous groups based on shared characteristics such as demographics, psychographics, or behavior.
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