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Explain the "Like Me" Bias,discussing Both Positive and Negative Outcomes

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Essay

Explain the "like me" bias,discussing both positive and negative outcomes that it can have for organizations.


Definitions:

Salespeople Work

Refers to the activities and efforts of individuals who sell products or services directly to consumers or businesses, aiming to meet sales targets and customer needs.

Categories

In the context of products or information, categories represent the classification into distinct groups based on shared characteristics or criteria.

Relationship Selling

A sales approach focused on building a long-term relationship with the customer rather than just making immediate sales.

Primary Purpose

The main reason for which something exists or is done, designed, or used.

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