Examlex
According to research,in-group members do have greater loyalty and higher performance than out-group members.
Online Personality
The character or persona an individual presents on digital platforms, which can vary greatly from their real-life demeanor.
Sentiment Analysis
A computational method used to determine the emotional tone behind words, used to gain understanding of the attitudes, opinions, and emotions expressed in texts.
Brand Socialization
The process of learning and integrating the values, attitudes, and behaviors that are part of a brand's culture.
Stakeholders
Individuals or groups with an interest or investment in an organization's activities, decisions, and success.
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