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In a ____________ structure,regional and/or country managers are given substantial autonomy to adapt strategies to fit local situations/
Preference
Preference is an individual's choice or priority among different options, often based on factors like taste, convenience, or value.
Repurchase
The act of buying a product or service again, indicating customer loyalty or satisfaction.
Objective and Task
A marketing budgeting method where specific objectives set the tasks and activities to achieve them, determining the required budget.
Competitive Parity
A strategy where a company sets its prices or budgets equivalent to its competitors to avoid price wars and stabilize market share.
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