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Thoroughly Explain John Kotter's Model of Change,including the Reasons Why

question 150

Essay

Thoroughly explain John Kotter's model of change,including the reasons why change processes do not succeed and the change phases that can prevent these mistakes.


Definitions:

B2B Marketing

Business-to-business marketing, which involves selling products or services from one business to another, as opposed to consumer-focused sales.

Top-Of-Mind Awareness

The first brand that comes to a consumer's mind when thinking about a particular product category.

Brand Preference

The degree to which consumers favor one brand over others, influenced by past experiences, perceptions of quality, and emotional connections.

Levi

A globally recognized brand known for its denim jeans, founded by Levi Strauss in the 19th century.

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