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Why Is an Elevator Pitch Called by That Name

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Why is an elevator pitch called by that name?


Definitions:

Contingent Reinforcement

A type of conditioning in which a reward or punishment (the reinforcement) is given only after the desired response or behavior occurs, making it contingent on the behavior.

Sales Goals

Targets set by a business or sales team to achieve a specific amount of sales revenue within a certain timeframe.

Secondary Reinforcers

Stimuli which become reinforcing through their association with a primary reinforcer, not inherently rewarding themselves.

Primary

The most important or foundational in a series or system; often serving as the first or initial stage.

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