Examlex
Why is an elevator pitch called by that name?
Contingent Reinforcement
A type of conditioning in which a reward or punishment (the reinforcement) is given only after the desired response or behavior occurs, making it contingent on the behavior.
Sales Goals
Targets set by a business or sales team to achieve a specific amount of sales revenue within a certain timeframe.
Secondary Reinforcers
Stimuli which become reinforcing through their association with a primary reinforcer, not inherently rewarding themselves.
Primary
The most important or foundational in a series or system; often serving as the first or initial stage.
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