The CEO of SwiftLink Spends One Week Each Month Going

question 39

Multiple Choice

The CEO of SwiftLink spends one week each month going to sales appointments with various salespeople in the company.In addition to assisting the salespeople with presentations,a likely reason the CEO goes on sales calls is:

• A)to gather information on customer needs and preferences
• B)to deduct mileage on his vehicle as a way to offset taxes
• C)to undercut the salespeople in underperforming divisions of SwiftLink
• D)to ensure that the salespeople do not give volume discount pricing
• E)to trade information to customers in exchange for information on competitors

Analyze the accuracy of minority representation in U.S. media.

Understand media's reliance on conventional formats due to constraints.

Grasp the significance of consumer demographics to advertisers.

Recognize the discrepancy between media portrayals of society and actual societal composition.

---

Definitions:

Standard Deviation

A statistical measurement that quantifies the amount of variation or dispersion of a set of values, showing how much each value in the set differs from the mean.

Grade Equivalent

A measure that describes a student's performance in comparison to the average performance of students in a specific grade level.

Publisher Mean

A statistical metric that represents the average or mean score of all participants on a particular test as determined by the test's publisher.

Nominal Scale

A scale of measurement in which numbers are arbitrarily assigned to represent different categories or variables. The only math that can be applied to these numbers is calculation of the mode.