Network(multilevel)marketing Is Different from Traditional Sales in That It

question 18

Multiple Choice

Network(multilevel) marketing is different from traditional sales in that it:

• A)creates a pyramid with the CEO at the top and the salespeople at the bottom
• B)eschews growth of the salesforce for a given product
• C)relies on an interconnected network of independent salespeople to sell the product directly
• D)focuses on paid advertising instead of word-of-mouth publicity
• E)allies itself with competing products and service providers

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Definitions:

Likert Scale

A psychometric scale commonly used in surveys to measure attitudes or opinions, where respondents indicate their level of agreement or disagreement with a series of statements on a linear scale.

Judges

Individuals appointed or elected to rule on legal matters and disputes in courts.

Five-Point Scale

A rating system that measures opinions, experiences, or responses using five distinct options typically ranging from very low to very high.

Cumulative

Describes something that increases or accumulates over time.