A Small Company in a Tightly-Contested Market Discovers That Their

question 10

Multiple Choice

A small company in a tightly-contested market discovers that their closest competitor's sales reps have been saying negative and untrue things about the company's products and service to their main customers.Their longest customer calls the company's CEO,concerned about these claims,and the CEO realizes that the company is in danger of losing business from these claims.What should the company do?

• A)Take out a full-page ad in the local newspaper disputing the claims with facts and stating that the competitor has been lying to customers.
• B)Talk to its customers in person to give them the facts and research that show the truth,and telling them to ask for the competitors' claims in writing before they believe anything
• C)The CEO of the company should call the CEO of the other company and divide up the local market so no one has to engage in duplicitous sales tactics anymore.
• D)Take the other company to court for slander unless they issue a full public apology.
• E)Engage in a counter-information campaign to spread negative information about the other company as a means of evening the playing field.

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Definitions:

Activities

Tasks or actions undertaken for a particular purpose, such as learning, recreation, or physical exercise.

Producers

Individuals or entities that create goods or services through the combination of labor, land, and capital.

Good-byes

Expressions used to bid farewell or express parting.

Caregivers

Individuals who provide care and support to someone with health-related needs or disabilities, often a family member or a professional service provider.