A Designer Releases Her Fall Line of Handbags,including One That

question 64

Multiple Choice

A designer releases her fall line of handbags,including one that retails for $6,000.This bag is a limited edition;only 500 will be produced,and orders will only be accepted from clients who have previously purchased a handbag from the designer.They will be put on a waitlist for the handbag in the order in which they are received.
-In recent years,the "fax attack" model of car shopping has become popular.In a "fax attack," a customer sends a fax to every car dealership within a certain radius listing the make and features of the car they would like,along with the price they are willing to pay,and asks dealerships that will match that price to contact the customer.In essence,the customers set both the features and the price for the car. How could a dealership that responds to a "fax attack" differentiate itself positively from the other dealerships that respond?

• A)The dealership could offer to supply the car in a more popular color at a slightly higher price than requested in the fax.
• B)The dealership could offer a level of service and courtesy,at the same price other dealers provided,that would transform the purchase from purely transactional to a surprisingly satisfying experience for the customer.
• C)The dealership could offer to refer the customer to another dealership that would supply the car at a lower price even than the customer requested.
• D)The dealership could steer the customer to a more expensive car with a better safety record to demonstrate concerns for the customer's welfare.
• E)The dealership could refuse to match the fax attack price because it does not want to compromise its profit margin.

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Definitions:

Delay Gratification

The ability to resist immediate temptations in order to achieve longer-term goals.

Primary Appraisal

The initial evaluation process where an individual assesses the significance of a stressor to determine whether it is a threat.

Threatening Event

An occurrence that poses a danger or harm, potentially triggering stress or anxiety.

Course of Action

A plan or strategy intended to accomplish a specific goal, often involving a series of steps or procedures to be followed.